In Now Discover Your Strengths, authors Buckingham and Clifton make the case that to excel, each person must become an expert at finding, applying and refining his or her strengths. Energy, motivation and business results flow when people can connect what they do best with their work roles – and help others to do the same.
Consider Gallup’s surveys of more than 10 million workers and responses to the question, “Do you have the opportunity to do what you do best every day?” Employees who strongly agree were 50% more likely to work in business units with lower employee turnover, 38% greater productivity, and 44% higher customer satisfaction scores. Over time, business units that increased positive scores on this question also realized comparable increases in productivity, customer loyalty and employee retention. Matching employees to what they naturally do best emerged as one of 12 elements that best predict the performance of an employee or team.
Strength-based leadership sustains marketplace advantage.
What would happen if every leader in your company worked in a role aligned closely with his or her strengths?
What if those leaders could identify and nurture the talents of every individual on their team?
Sustainable success in the marketplace flows from success in the workplace. A strengths-based work environment produces the culture for sustainable organizational excellence in innovation and execution, and, ultimately marketplace results.
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