Leaders are made – not born.

Leaders Are Made
…Not Born

True leadership talent does exist – but it is rare.

Research by the Gallup organization shows that only one in ten individuals have the natural, God-given talent to lead. However, Gallup has also found that people can perform at higher levels if their companies coach and support them.


Individuals, teams, and organizations win when leaders are properly developed.

VJ Holcomb Associates plays to win.  For over 30 years, we have worked with companies and organizations in the US, Canada and Europe to customize programs that make a difference in senior, bench and new leaders.  Our overarching goal is to increase the impact and influence of the leaders in your organization.  We do that by specializing in developing the following critical leadership competencies:

  • Self Awareness
  • Empathy
  • Confidence
  • Persuasive Communication
  • Inspiration
  • Creating a compelling and motivational culture
  • Managing conflict


Lorrie K.

Upon meeting Coach Roni, I embarked on a journey of opportunity, confidence and excellence.

Kevin M.

/ MetSchools, LLC

Roni is a skilled Executive Coach, whose caring and learned style has not only made me a better person and leader, but has also helped to develop the management skills of our Senior Staff.

Karina H.

Incredibly insightful & wonderful resource!


Roni is a force! She really focused on my positives and encouraged me to use those in developing confidence.

Kelly H.

Roni has give me several tips that I can begin to implement immediately. Goals are spot-on for what I need to achieve. Thank You Veronica!!!

Penny C.

Veronica made the process not only palatable, but immediately profitable for me. I can track measurable improvement.

Joe A.

I spent a year with Veronica and she challenged me to be better than I knew I could be. Veronica is the coach to help you take it to the next level.

Eric J.

I know I would not be where I am today without Veronica’s guidance and support.

Lesa L.

Roni Holcomb's individualized and innovative approach to executive coaching enabled me to quickly acquire the skills needed in my new position as a senior executive.

Tracy F.

Roni's approach is comprehensive and tailored to each individual's needs. She is direct and on-point with her observations and feedback. I am a better leader today because of the coaching I received from Roni.

Susan M.

I had the great opportunity to be a part of one of Roni’s leadership development programs with my corporation. I left the coaching sessions feeling confident and empowered! I have gained a clear vision into the transformational leader I am!

Kyran Q.

Roni provided me with useful tools to help me navigate a changing and challenging environment by identifying stressors and activating my innate creativity to solve issues both personal and professional.

Carlos R.

Roni shared a handwritten note with suggestions for my brand. That note has been a source of inspiration and courage. I've tried to live up to it and carry it every day in my wallet. Yesterday, I presented to the board about a new area of work for our organization. A couple senior leaders congratulated me for "Explaining complex concepts briefly and clearly and moving people to action." They could be reading from Roni's note. Roni set my life on a different trajectory. She made a big difference, and I will be forever thankful.




Executive Coaching

This program is customized and structured to meet a leader’s need for organizational effectiveness, strengthened leadership behavior and executive presence.

Learn More About Executive Coaching

Power Coaching

A 90-day program designed for Senior Leaders to gain perspective and practical strategies to enhance effectiveness in their roles.

Learn More About Power Coaching

Situational Coaching

High intensity coaching and support for executives and managers who find themselves in a critical “OMG” situation.

Learn More About Situational Coaching

Groups and Teams

Every organization is different. We pride ourselves in delivering high-quality training customized to meet each client’s specific needs.

Learn More About Groups and Teams Programs



Our Clients

VJ Holcomb Associates is recognized for effectively transforming the leadership talent of thousands of clients, over two decades, including Fortune 100 and 500 C-Suite executives, entrepreneurs and innovators.  Companies include: