Our Guiding Philosophy

We Believe adults are more than capable of growth and change. We are all uniquely gifted and have the capacity to be creative, intelligent and responsible stewards of our resources and areas of influence and responsibility.

Our Purpose Is to support leaders in recognizing their gifts and talents and developing the skills and abilities in order to work at their highest level of effectiveness.

Our Mission is to develop individuals to be confident, wise, inspirational and principled leaders by providing them with the appropriate tools, resources, training and support.

We Promise that our leaders can enjoy a life of personal and professional success, increased confidence, self-worth, wisdom, and service to their organizations and followers as a result of:

  • Commitment to Integrity
  • Dedication to excellence and professionalism
  • Enhancement of skills and professional growth
  • Empowerment and encouragement
  • Ability to operate effectively in a team environment


We Are Committed to Changing the World, One Leader at a Time. 

In his book Outliers, author Malcolm Gladwell says that it takes roughly ten thousand hours of practice to achieve mastery in a field.  Whether you accept his conclusions or not, the fact remains that that VJ Holcomb has well over that amount of time sitting at the table coaching leaders.  This is a huge advantage that differentiates her support to leaders who achieve greatness.


Veronica “Roni” Holcomb

For more than 30 years, Executive Coach & Leadership Champion Veronica “Roni” Holcomb has been committed to Changing the World, One Leader at a Time.  “I established the goal for my clients to be recognized as exceptional and inspiring leaders who serve their communities and organizations with wisdom and integrity.”  That goal continues today at VJ Holcomb Associates.


We serve to equip leaders with the practical skills and knowledge needed to lead with confidence and authority.  Organizations, customers and employees benefit from leadership based on compassion, respect for people and responsibility to the environment.  Leaders do the right thing, always.